Leadership at its highest level is not survival. It is the art of thriving on your own terms.
I work with ambitious professionals and visionary founders who are ready to align their career, leadership, and lifestyle with the success, freedom, and fulfilment they truly deserve.
This isn't about working harder. It's about working with clarity, confidence, and intention so that your brilliance is not just noticed, but celebrated and compensated.
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Woman Elevate .03
A premier summit convening corporate leaders on sustainable high performance.
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The Elevate Program
Discover the path to your next level of leadership and impact.
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“I work in a male dominated sector that needs a high competitive spirit. At times I struggled with emotional intelligence and negotiating skills. ELEVATE delivered beyond expectation. I am more poised.”
“The Elevate program is a valuable gift for executives aiming for advancement, offering insights on poise, presence and emotional intelligence. It was worth it.”
“The Elevate Program provides soft skills for executives and business people to become influential and affluent. I was much enchanted by Coach Alice's warmth and rapport-building skills.”
Begin your elevation here.
A focused conversation is the shortest distance between where you stand and where you are meant to be.
Book a consultationLet me help you elevate, lead,
live and show up.
Alice Muhirwa Hirwa
Founder of Elevate with Alice, a bespoke advisory firm transforming rising leaders into iconic industry authorities.
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Alice Muhirwa Hirwa is an internationally sought-after Executive Coach, keynote speaker, premium Brand Strategist, and Founder of Elevate with Alice, a boutique leadership advisory cultivating industry titans and high-impact visionaries.
Accredited by the prestigious British School of Excellence and possessing an analytical foundation as an Econometrist, Alice seamlessly bridges data-backed strategy with boardroom poise.
Over the past four years, her advisory footprint has spanned 9+ countries across Africa and North America. She has empowered over 100 C-suite executives and founders to refine their executive voice, master cross-cultural protocol, and command global authority. A regular keynote speaker at corporate and university platforms, Alice is also the creator of The Polished Noblewoman curriculum and host of the annual Women Elevate Event, a premier summit convening corporate leaders on sustainable high performance and legacy.
Alice translates deep expertise into undeniable influence, equipping leaders to not merely occupy space, but to shape industries.
Stay connected with Coach Alice
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SubscribeUnlock your potential, transform your purpose.
Three ways to work with Coach Alice. Choose the one that matches where you are, and everything you need lives on that page.
Not sure which one fits?
Tell us where you are and we will point you to the right starting place.
Ask a questionShe's not waiting.
She's becoming.
You've built success. You are the engine behind the success where you are; but now you're craving something deeper: effortless confidence, embodied presence, and authentic feminine power that doesn't demand burnout or masculine force.
Becoming Her is a transformational journey for women who are ready to soften into their strength, to speak with power, lead with impact, and negotiate from worthiness, not fear.
“This season is not about doing more. It's about being more, and allowing your life to rise to meet you.”
What you'll master
Commanding rooms with grace
Elevate your communication and negotiation skills so you influence powerfully without hard edges.
Reclaim your energetic boundaries
Ways to enforce social and professional boundaries, to say “no” without guilt and “yes” with full alignment, overcoming people pleasing and staying rooted and grounded.
Lead through feminine intelligence
Activate intuition and emotional awareness as business superpowers, and express your desires unapologetically in relationships, money and leadership.
Cultivate magnetic presence
Walk into any room and be remembered, mastering body language that converts, feminine stance, and the art of reading cues.
This is not a course. It's an elevation.
Three ways to pursue Becoming Her
A 4-week refinement experience
Join from the comfort of your couch. Live, interactive sessions crafted for practical application and deep personal refinement.
A 2-day immersive workshop
9:00 AM to 3:00 PM. Hands-on sessions designed to elevate your elegance, leadership, hosting and negotiation skills, with refreshments and meals included, in a curated space.
Private refinement sessions
Tailored one-on-one by appointment. Four sessions totalling eight hours, delivered in person or virtually at your convenience, with individualised guidance.
These executives earned C-suite leadership skills certificates.
Panelist at “Start Right Summit”, speaking on founder branding strategies that convert.
Team of Prudential insurance agents after a business strategy session on conversion and visibility.
Online cohort on business etiquette.
I created Becoming Her because I lived this evolution myself. I know what it feels like to work hard, to achieve, and yet to sense there's a deeper, more aligned way of leading, one that doesn't require shrinking your brilliance or hardening your heart.
In this program I bring together everything I've learned from coaching visionary women, negotiating in boardrooms, and walking my own path of integration: the balance of grace and grounded confidence, strategy and surrender, clarity and compassion.
My mission is simple: to help women remember their power and to lead from it effortlessly.
Your next level isn't earned, it's embodied.
She already exists within you. It's time to meet her.
I'm ready to become herReady to translate potential into powerful leadership?
Our transformative cohorts and trainings provide the strategic tools, mindful practices and unwavering community support you need to lead with confidence, clarity and purpose.
Start your journey
What each programme actually does.
Elevate Your Leadership
Most people who join are not short on competence. They are short on the signals that make competence legible to the rooms they want to be in. Over six weeks we work on presence, voice and the quiet mechanics of authority, then apply it to a situation you are actually facing.
- Online or in-person cohorts
- Private one-to-one available
- Two to four hours a week
Elevate Your Brand
You have the expertise. What is usually missing is the structure: the offer, the message, the pricing and the path that takes someone from hearing about you to paying you. We build that framework with you, not for you, so you can run it again without us.
- Shaped around your business
- Starts with a conversation
- Scope agreed together
Becoming Her
Becoming Her is not about adding more. It is about removing what has been in the way: the hedging, the over-explaining, the shrinking in rooms you have already earned your place in.
- Online cohort or in person
- A community doing the same work
- Replays and resources
Become an Elegant Host
A formal dinner is rarely just dinner. It is where rapport is built and where a great deal of advancement quietly happens. Learn the rules until they are second nature, and give your attention to the people rather than the cutlery.
- Online sessions available
- In-person includes a fine dining experience
- Cross-cultural protocol
Not sure which programme?
Tell us where you are in your leadership and we will recommend the right starting point.
Ask a questionYour brand messaging is costing you clients.
Learn to clarify your brand messaging in minutes, attract the right customers, and convert conversations into sales, without sounding salesy.
Let's fix thatYou're brilliant at what you do. So why aren't people buying?
“I know I'm good at what I do, but I can't explain it clearly.”
“People love talking to me but never actually buy.”
“I keep attracting the wrong clients who can't afford me.”
“My website gets traffic but no inquiries.”
The truth: it's not your offer. The issue is in your message. When your messaging is unclear, or sounds like generic AI copy, you repel ideal clients and attract time-wasters, and work twice as hard for half the results.
Leave this masterclass, and finally...
Choose your experience
The 2026 masterclass has now taken place. Registration is closed while the next edition is planned for 2027. Join the newsletter or get in touch to be told first when dates are announced.
May 15th, 2026 · Nairobi
Immersive, hands-on workshop where we work through your messaging together in real time. Full-day session, lunch & refreshments, physical workbook, 1-on-1 messaging review, peer feedback and networking.
May 22nd, 2026 · Online
Focused virtual session with live teaching, breakout rooms and real-time feedback. 4-hour live session, digital workbook, 30-day recording access, group messaging clinic and AI tool demonstrations.
Capped at 20 participants. Secure checkout on this page. 30-day money-back guarantee.
Frequently asked questions
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Become assertively feminine.
A private sanctuary for ambitious women to embody softness, elegance, and visibility, inspired by the principles of affluence and femininity.
Interested?The Feminine Influence Collective is an exclusive lifestyle and leadership circle for women who are ready to lead with grace, refine their presence, and elevate their influence.
Inspired by becoming modest and whole, this community blends affluence, sisterhood, and strategic growth for women who no longer wish to hustle their way to success but instead embody softness as power and presence as influence.
Who this is for
Feels a shift calling her to slow down, refine, and rise in grace.
Wants to rediscover her femininity and use it as her strategic advantage.
Is in transition, redefining her career, relationship, or personal brand.
Leads but craves softness, presence, and connection.
Values community, elegance, and emotional intelligence.
Our core pillars
Softness as Strength
Emotional intelligence and grace under pressure.
Visibility with Ease
A personal brand that attracts opportunities effortlessly.
Presence & Poise
Confidence through etiquette, body language and communication.
Magnetic Leadership
Lead with influence, without force.
Lifestyle Refinement
The language of elegance, hosting, dressing and self-care.
Your membership includes
Monthly Live Masterclass, guiding emotional mastery, confidence and leadership presence.
Tenderized Salon Sessions, intimate conversations on elegance and lifestyle.
Quarterly In-Person Gatherings, fireside chats, dinners and workshops.
The Softness Practice, monthly challenges to integrate feminine habits.
Coach's Tender Dial, a 20-minute laser clarity call with Coach Alice.
Program Portal Access, replays, resources and reflections, anytime.
Payment plans available upon request.
Register me todayAffluent Ladies
“Every session feels like therapy for the feminine soul. I've learned to lead softly and influence powerfully.”
“Alice's program gave me the courage to lead authentically and show up boldly.”
“The Affluent Lady group made me rediscover my allure, in business and in love.”
Affluent Ladies in 2026.
A look back at the gatherings, the rooms and the women who shaped this year. Full highlights are being compiled.
A short recap of this gathering will appear here.
A short recap of this gathering will appear here.
A short recap of this gathering will appear here.
Join The Feminine Influence Collective
Applications for the 2027 circle are opening soon. Register your interest to be told first.
Apply to join 2027Lead, scale, and live from grounded elegance.
Join an exclusive early membership experience holding your hand in scaling your vision with intention, ease, and maximum conversion, without burn out.
I belong here“The most powerful woman isn't the busiest one, she's the most grounded one. She is clear on her desires, and doesn't hesitate on what looks like it. She has mastered discernment.”
This is my 3rd year leading and building communities, and I have observed what female founders need more of: it is not more grind, more templates, or more tracking. It is achieving more while authentically being themselves. That is the code this community will be cracking.
The Fabulous Founder Circle is an exclusive membership space for business founders and leaders who are ready to scale their vision with intention, ease, and affluence, where the art of business meets the art of being.
This is how your 2026 will flow
Vision & Alignment Retreat
A weekend away to refine your goals and align your energy for 2026.
The Elegant Expansion Dinner
An exclusive fine-dining experience for strategic conversations and personal brand refinement.
Serenity & Success Experience
A mid-year immersion into rest, embodiment and feminine leadership.
The Grand Founder Gathering
A luxury closing retreat to celebrate wins and anchor your identity as the Grounded Founder.
What makes this circle different
Private, High-Touch Mentorship
Quarterly 1:1 strategy calls with Coach Alice, blending business clarity with leadership presence.
Lifestyle Lessons
Etiquette, elegance, and embodied leadership sessions to help you become your next level.
Founder Dinners
Elegant, small-group dinners for deep connection and high-level collaboration.
Founder Lounge Access
A private online space for ongoing accountability, discussions and support.
Visibility & Leadership Aids
Private sessions on brand elevation, influence, and business communication.
Signature Welcome Box
A curated luxury package mailed to each member at the start of the year.
Fabulous Founders in 2026.
A look back at the gatherings, the rooms and the women who shaped this year. Full highlights are being compiled.
A short recap of this gathering will appear here.
A short recap of this gathering will appear here.
A short recap of this gathering will appear here.
Membership details
“You've built success. Now it's time to refine it, to lead from elegance, not exhaustion.”
Apply nowLet's start the conversation.
Whether you're ready to book a consultation or simply have a question, we'd love to hear from you.