Leadership at its highest level is not survival. It is the art of thriving on your own terms.
I work with ambitious professionals and visionary founders who are ready to align their career, leadership, and lifestyle with the success, freedom, and fulfilment they truly deserve.
This isn't about working harder. It's about working with clarity, confidence, and intention so that your brilliance is not just noticed, but celebrated and compensated.
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Woman Elevate .03
A premier summit convening corporate leaders on sustainable high performance.
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The Elevate Program
Discover the path to your next level of leadership and impact.
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“I work in a male dominated sector that needs a high competitive spirit. At times I struggled with emotional intelligence and negotiating skills. ELEVATE delivered beyond expectation. I am more poised.”
“The Elevate program is a valuable gift for executives aiming for advancement, offering insights on poise, presence and emotional intelligence. It was worth it.”
“The Elevate Program provides soft skills for executives and business people to become influential and affluent. I was much enchanted by Coach Alice's warmth and rapport-building skills.”
Begin your elevation here.
A focused conversation is the shortest distance between where you stand and where you are meant to be.
Book a consultationLet me help you elevate, lead,
live and show up.
Alice Muhirwa Hirwa
Founder of Elevate with Alice, a bespoke advisory firm transforming rising leaders into iconic industry authorities.
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Alice Muhirwa Hirwa is an internationally sought-after Executive Coach, keynote speaker, premium Brand Strategist, and Founder of Elevate with Alice, a boutique leadership advisory cultivating industry titans and high-impact visionaries.
Accredited by the prestigious British School of Excellence and possessing an analytical foundation as an Econometrist, Alice seamlessly bridges data-backed strategy with boardroom poise.
Over the past four years, her advisory footprint has spanned 9+ countries across Africa and North America. She has coached over 2,000 women, from C-suite executives to founders, across more than 22 leadership cohorts, refining their executive voice, their cross-cultural protocol and their authority in global rooms. Before founding Elevate, Alice spent 13 years in executive leadership. Today she runs her practice in 30 hours a week, and teaches founders to do the same. A regular keynote speaker at corporate and university platforms, Alice is also the creator of The Polished Noblewoman curriculum and host of the annual Women Elevate Event, a premier summit convening corporate leaders on sustainable high performance and legacy.
Alice translates deep expertise into undeniable influence, equipping leaders to not merely occupy space, but to shape industries.
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Three ways to work with Coach Alice. Choose the one that matches where you are, and everything you need lives on that page.
Not sure which one fits?
Tell us where you are and we will point you to the right starting place.
Ask a questionShe's not waiting.
She's becoming.
You've built success. You are the engine behind the success where you are; but now you're craving something deeper: effortless confidence, embodied presence, and authentic feminine power that doesn't demand burnout or masculine force.
Becoming Her is a transformational journey for women who are ready to soften into their strength, to speak with power, lead with impact, and negotiate from worthiness, not fear.
“This season is not about doing more. It's about being more, and allowing your life to rise to meet you.”
What you'll master
Commanding rooms with grace
Elevate your communication and negotiation skills so you influence powerfully without hard edges.
Reclaim your energetic boundaries
Ways to enforce social and professional boundaries, to say “no” without guilt and “yes” with full alignment, overcoming people pleasing and staying rooted and grounded.
Lead through feminine intelligence
Activate intuition and emotional awareness as business superpowers, and express your desires unapologetically in relationships, money and leadership.
Cultivate magnetic presence
Walk into any room and be remembered, mastering body language that converts, feminine stance, and the art of reading cues.
This is not a course. It's an elevation.
Three ways to pursue Becoming Her
A 4-week refinement experience
Join from the comfort of your couch. Live, interactive sessions crafted for practical application and deep personal refinement.
A 2-day immersive workshop
9:00 AM to 3:00 PM. Hands-on sessions designed to elevate your elegance, leadership, hosting and negotiation skills, with refreshments and meals included, in a curated space.
Private refinement sessions
Tailored one-on-one by appointment. Four sessions totalling eight hours, delivered in person or virtually at your convenience, with individualised guidance.
These executives earned C-suite leadership skills certificates.
Panelist at “Start Right Summit”, speaking on founder branding strategies that convert.
Team of Prudential insurance agents after a business strategy session on conversion and visibility.
Online cohort on business etiquette.
I created Becoming Her because I lived this evolution myself. I know what it feels like to work hard, to achieve, and yet to sense there's a deeper, more aligned way of leading, one that doesn't require shrinking your brilliance or hardening your heart.
In this program I bring together everything I've learned from coaching visionary women, negotiating in boardrooms, and walking my own path of integration: the balance of grace and grounded confidence, strategy and surrender, clarity and compassion.
My mission is simple: to help women remember their power and to lead from it effortlessly.
Your next level isn't earned, it's embodied.
She already exists within you. It's time to meet her.
I'm ready to become herReady to translate potential into powerful leadership?
Our transformative cohorts and trainings provide the strategic tools, mindful practices and unwavering community support you need to lead with confidence, clarity and purpose.
Start your journey
What each programme actually does.
Elevate Your Leadership
Most people who join are not short on competence. They are short on the signals that make competence legible to the rooms they want to be in. Over six weeks we work on presence, voice and the quiet mechanics of authority, then apply it to a situation you are actually facing.
- Online or in-person cohorts
- Private one-to-one available
- Two to four hours a week
Elevate Your Brand
You have the expertise. What is usually missing is the structure: the offer, the message, the pricing and the path that takes someone from hearing about you to paying you. We build that framework with you, not for you, so you can run it again without us.
- Shaped around your business
- Starts with a conversation
- Scope agreed together
Becoming Her
Becoming Her is not about adding more. It is about removing what has been in the way: the hedging, the over-explaining, the shrinking in rooms you have already earned your place in.
- Online cohort or in person
- A community doing the same work
- Replays and resources
Become an Elegant Host
A formal dinner is rarely just dinner. It is where rapport is built and where a great deal of advancement quietly happens. Learn the rules until they are second nature, and give your attention to the people rather than the cutlery.
- Online sessions available
- In-person includes a fine dining experience
- Cross-cultural protocol
Not sure which programme?
Tell us where you are in your leadership and we will recommend the right starting point.
Ask a questionYour brand messaging is costing you clients.
Learn to clarify your brand messaging in minutes, attract the right customers, and convert conversations into sales, without sounding salesy.
Let's fix thatYou're brilliant at what you do. So why aren't people buying?
“I know I'm good at what I do, but I can't explain it clearly.”
“People love talking to me but never actually buy.”
“I keep attracting the wrong clients who can't afford me.”
“My website gets traffic but no inquiries.”
The truth: it's not your offer. The issue is in your message. When your messaging is unclear, or sounds like generic AI copy, you repel ideal clients and attract time-wasters, and work twice as hard for half the results.
Leave this masterclass, and finally...
Choose your experience
The 2026 masterclass has now taken place. Registration is closed while the next edition is planned for 2027. Join the newsletter or get in touch to be told first when dates are announced.
May 15th, 2026 · Nairobi
Immersive, hands-on workshop where we work through your messaging together in real time. Full-day session, lunch & refreshments, physical workbook, 1-on-1 messaging review, peer feedback and networking.
May 22nd, 2026 · Online
Focused virtual session with live teaching, breakout rooms and real-time feedback. 4-hour live session, digital workbook, 30-day recording access, group messaging clinic and AI tool demonstrations.
Capped at 20 participants. Secure checkout on this page. 30-day money-back guarantee.
Frequently asked questions
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A table for the rest of us.
A private circle of twenty handpicked women, building bigger things with ease, elegance and real structure, from January to November 2027.
For the woman who believes she deserves more.
I am about to set a new table, and I will handpick who sits at it.
It is for women who want to build bigger things and scale in figures. Women who want to bring out the full of themselves, their greatness, in their product, their service and their knowledge.
It is also for the woman who wants to be playful and have fun, to tap more into her feminine essence and be unapologetically herself. The woman who wants uplifted experiences in how she hosts, how she builds her life and how she enjoys it.
What I have seen missing at other tables
I have sat at many tables. Big rooms where nobody knew my name. Libraries of recordings with no one checking what I cooked. Showrooms of highlight reels, and groups that were full in January and empty by March.
So I set this one differently. A small table, a host who knows your name, and a year with rhythm, so what you finally turn into revenue you can count.
What it looks like to sit with us.
A year of strategy days, private sessions and real work on our offers, held together by monthly community calls and a few beautiful afternoons.
Everything you need to grow, held all year.
A small circle, handpicked, so the host knows your name and what you are building.
We gather every month as a community to learn, share wins and hold each other steady.
An hour with me, online, just you and your business, every single month.
We assess your offer and your messaging against your real data, so the year is measured in results.
Every month of content lives in a permanent locker you can return to long after the year ends.
Referrals and partnerships between women who have watched each other work all year.
In a community of women who meet virtually once a month and in person once a quarter, with a guided plan and room to pick every quarter. Together we finally position your brand and implement what has been sitting in your mind, or in your drawers.
Four gatherings, one plan for your scale.
We go through your offers, programmes and services, and map the different offers you can scale. We find your buyers and your scaling points, and position you in the market.
We test our offers in the market and build your collaboration plan with the women at the table.
Brand penetration and visibility, so the right buyers see you and remember you.
Sales increment. How to bring in sales, bring fun into your brand and build steady traffic to it.
of women who join my programmes achieve their goals, because of how I keep them accountable.
This is the last year your goals stay in a drawer or on a vision board. This is the year you implement them.
Seats are handpicked.
Join the waiting list.
Every woman at this table is chosen with care, so the conversation meets you exactly where you are. Request your seat and I will reach out to you personally.
Until 30 December 2026 at 11:59pm EAT. From 31 December, the investment is $1,500.
Request my seat
Before you say yes
A wise instinct. Sometimes it quietly means "I do not yet believe this will pay me back." If so, write to me and we will talk it through honestly. The early bird holds until 30 December, so you can decide before the January fees arrive.
A course hands you the recipe and leaves you alone in the kitchen. Here we look at your numbers together every month, and nineteen women hold you to your plan.
Then build your name while you still have the payslip. Many women at this table are growing a practice beside the job or preparing a graceful exit. If your employer has a learning budget, I can invoice the company.
That is why there are four courses, not forty. Every session waits for you in your locker, and your private hour is online.
Please do. Show him the six legs, and what steady months would mean for your home and your Sundays.
The seat is a yearly membership, so the whole year is held for you from the day you join. You can request a refund within the first thirty days. After that the place is yours for the year and the fee stands.
The table is set.
I do not chase. If you are unsure, sleep on it and write to me in 48 hours. I would rather lose a sale than seat you in the wrong room.
Alice Muhirwa
Brand strategist and executive coach, based across Nairobi and Kigali. Thirteen years in executive leadership, more than 2,000 women coached and over 22 leadership cohorts hosted. Founder of Elevate, Coach Alice.
Let's start the conversation.
Whether you're ready to book a consultation or simply have a question, we'd love to hear from you.